1 2 3 4 PURPOSEWhy do you exist? THE WORKWhat is it that you actually do? VALUEDoes your work have value to people?12345678910What is that value and who benefits? ATTRIBUTIONIs there evidence of your role in creating that value?What is that evidence? IMPACTDoes anybody care?12345678910Why do you think this is?
